Black Friday and Cyber Monday are the most popular shopping weekends worldwide, bringing millions of customers and businesses together. In order to stand out among endless offers where each one is SPECIAL and catch the attention of a bigger audience, that is preparing presents for the festive season or are simply treating themselves, businesses must ensure that the outreach is qualitative and effective.
In the modern world there are a variety of channels to reach out to your customers, but which one to choose? Obviously it is impossible to deny that email marketing is a very handy way to communicate with your customers, but, statistically speaking, it gives as little as a 1.34% click rate in certain industries. Some emails end up in spam or are simply disregarded in the busy pre-year-end inbox.
Clearly, you do not want to gamble with your outreach during the most fruitful weekend of the year, and that is when SMS comes in handy!
SMS marketing is more personal and concise. You can focus on the main goal – getting attention on the product, service or a website. SMS is more personal, since it gets delivered to one’s mobile phone, that each recipient holds in hand. Moreover, the outreach is not restricted by the internet connection or the model of the mobile phone – in certain cases people still use button mobile phones and you do not want to leave them out of your campaign.
Black Friday is right around the corner, so now is the best time to prepare for it and start communicating with your audience. Go to my.text2reach.com and create your account.
💼 Work with your mobile number database and directly inform your customers about the upcoming sale
📊 Analyse client behaviour on your website and inform them about particular products that they review
👑 Create personalised campaigns to your VIP clients
🤝 Use our 2-way-SMS service and survey your customers about preferable sale products and services
🎉 Remind your customers about abandoned shopping carts (a shocking 69,99% rate is documented in an e-commerce study)
❤️ Always remember about marketing ethics when working with your audience.
Following some of these tips will help you to accelerate your sales before and during Black Friday and Cyber Monday.
We will help you to start today: Create your Free SMS account
